Baidu is the popular search engine and number one traffic ranked site in China. Baidu predominantly offers searches in Chinese and also offers English searches in partnership with Bing. Baidu also offers webmaster tools to enable webmasters to monitor various site parameters and performance in Baidu search engine. The problem is currently Baidu Webmaster Tools is only available in Chinese which makes webmasters a bit hard to add and verify their site. Here we eliminate the hassle of translation for webmasters and explain how to add and verify site in Baidu Webmaster Tools account using English notations. Learn more about Baidu Webmaster Tools features here in English.
Login to Baidu Webmaster Tools
Click here to login to your Baidu webmaster tools account. You may need to register for a new account in case if you do not have an existing account. Check out our article on submitting site to Baidu.
Adding Your Website
Once you login to your webmaster tools account, go to the second option under first section (Site Management) as shown in the below picture. Here you can see the “Add New Site” button.
Click on the “Add New Site” button and you will be taken to the next screen asking your site URL. Enter your site URL and click OK button.
Note: Remember to enter correct URL of your website, for example “www.webnots.com” and “webnots.com” are two different sites from webmaster tools perspective. You can check it by opening your XML Sitemap in a browser with and without ‘www’ and use the correct site for which Sitemap exist.
Verify Your Site
After adding your site you will get a popup providing you the options for verifying your site. Site verification is mandatory in order to access site specific features in webmaster tools account.
You have three options to verify your website with Baidu webmaster tools.
- File Upload – Download the verification file and upload it into your website’s root directory.
- HTML Tag Verification – A common method, copy and paste the HTML code into the header section of your website.
- CNAME Settings – Copy the CNAME record and set it in your site’s DNS settings pointing to zz.baidu.com.
Once you completed any of the verification method then click the “Verify Now” button. You can also cancel the verification and verify it any point of time later.
Even though Baidu recommends to wait 6 hours for the verification, it will normally take only a few minutes after you published your website. In case of verification is failed you will see a message after clicking on the verify button, this means you may need to wait for some more time before you click on verify again.
Where to Paste the HTML Site Verification Code?
It is important to paste the HTML code correctly in your site to verify your site in Baidu Webmaster Tools. Below is the suggested example showing how to paste the code between tags.
<html> <head> <meta name="baidu-site-verification" content="7V6m4wr5F2q2" /> <title>My title</title> </head> <body> Your Webpage Content </body> </html>
Note: You need to paste this verification code in-between the header section of every pages of your site in order to monitor the performance of every pages of your website. File Upload and CNAME settings need administrator access to your site’s root directory which means you should own the top-level domain of your site whereas HTML tag verification method does not need access to root directory.
Site Manager Options
Once your site is verified it will be automatically added to your Site Manager. Site Manager shows the complete list of sites under your webmaster tools account along with other details. You also have an option to delete your site any time from Baidu webmaster tools account.
Learn here how to get Baidu Search Box Code for your website.
Note: Baidu webmaster tools generates unique verification code for each site added unlike Google and Bing Webmaster Tools where one single verification code can be used for all the sites under one account.