Not all website has to be complex or include layers of pages of content and information to be interesting. Most of the time one page is enough to be effective. One page websites provides users a fast and clear reading experience, intuitive scrolling, responsiveness and a smooth layout. Creating a one page layout needs as much thought and planning as a regular website, it should also contain all the basic parts and most importantly, it should look visually appealing, work as predicted and has a strong purpose. Creativity is just another part of what capture a visitor’s attention. Aside from showing off your design skills, your one page WordPress site should generate business as well.
Tricks for Cool One Page WordPress Sites
Below are useful tips that includes vital elements that a successful single-page layout should possess.
1. Clear Purpose and Goals
It is of utmost importance to start the design process of a one page website by knowing what you want for your target demographic to do on your website and what information you want to share with them and then emphasize it further throughout the design process. If you are selling a product, your goal is to make sure to convert visitors into sale or if you are giving an app preview, you may want your visitors to provide their e-mail address to inform them when the app will be launched.
Filling out a form, watching an ad video or directing visitors to a different website all together are just some of the actions that you might incorporate.
2. Keep It Simple
It is important to remove your website of any fluff and make everything as simple as possible for your audience. The most important thing to remember is that less is more and the key to creating a successful one page site is presentation. It’s okay if you don’t have a lot of content since the sole purpose of a one page site is to be on point about your message. Your visitors will look for relevant information right away so make sure not to waste their time finding your contact information and about summary.
If you’re putting up a portfolio, show off your best work and do not add any unnecessary information and projects. Always think about your target demographics’ method of reading and processing information.
3. Easy Navigation
For your one page website to be user-friendly, it still needs to have navigation, which will direct your visitors to where they can find actual information about your product or service. There are one page websites that are static pages whose navigation takes the visitor to an external link. This can cause a problem like losing sales if your site is about a product and your purchasing link sends your visitors to an external payment page without informing them.
Instead of doing this, you can set your navigation to go to various points on the same site through anchor links. Your main goal here is to keep everything simple and redirecting your visitors to external websites without informing them can be puzzling.
4. Layout Hierarchy
It is vital to plan and conceptualize the structure of your content to create an effortless reading experience and a focused layout which can help define your website’s function. Divide your content to reasonable sections so your visitors can find what they’re looking for easily and to direct them where you want them to go. Important and relevant information should be at the top and should not be the smallest things on your site, like your site’s introduction and what it’s all about.
One of the most popular layouts these days on designer portfolios are those large-font introductory paragraphs since they tend to get to the message quickly and look engaging to people looking for a designer. You only have a number of opportunities to get your message across, so make sure to get it right.
5. Strong Calls To Action
We’ve often heard the importance of a strong call-to-action in the design of a homepage. A call-to-action is an array of words prompting your visitors to take some action on your website. It let your visitors know exactly where they will go next and a one page website is not exempted from this.
When creating a persuasive and effective call to action, keep in mind what you want your reader to do and how you will be able to get a response from them to take the action.
6. Incorporate Multimedia On Your Content
To get your story across, create a visual content. It doesn’t matter how amazing your text is, if you don’t use multimedia to break up long text, your readers will lose interest fast. Beautiful images are an important part of creating a striking website. Make sure to invest in a few high-quality and stunning images to set the mood, mirror your brand and make a good first impression on your readers.
Adding video is also a good idea and one of the easiest ways to make your content more engaging while slideshows is an outstanding way to show multiple images.
7. Parallax Scrolling
One of the most popular design tricks in a one page design is scrolling effects. Visitors get a new page without clicking the mouse or navigating away from the original landing page. This kind of effect can stimulate visitors’ interest to see what will come next in the design by continuing to scroll, read and interact with your website.
8. Show Off Your Coding Skills
Aside from your design and layout, you would want to show off your coding abilities as well. User experience is vital in a one page website since it’s supposed to be interactive, that’s why paying attention to details, big or small, is of utmost importance and using various codes can take your website to the next level. Important things you need to pay attention to are the colours and behaviour of links, the look and behaviour of forms as well as submission and error messages. All of these elements should be one with your site’s design.
One page websites will only work if your content is built for it, just like with any other style of design tricks or trend. This type will work best for site with limited content and powerful visuals. Use the above listed tricks to optimize your one page WordPress site to stand out from the crowd.