Anyone running a website knows the value of optimizing conversion rates. Luckily, there is a range of plugins and tools that can help website owners boost conversions. Loads of websites are not running on their full potential due to simple ignorance about relevant tools and plugins. Such ignorance is an unfortunate mistake. However, the flexibility of WordPress platform allows effective conversion rate optimization.
Boosting Your Site’s Conversion
You can use slew of available WordPress tools and plugins to boost conversions. In this article, we will focus on top 7 tools / plugins you can try.
1. Attractive Landing Page
Attractive landing page is the first thing you need for a good conversion. There are hundreds of page builder plugins available for this purpose. You have an option to use the entire page layout or using blocks to build your own layouts.
- Elementor is the best plugin for creating a beautiful landing page. Many premium themes integrate Elementor and offer a custom importable pages.
- If you prefer block based plugins, then consider using Spectra Pro or GenerateBlocks Pro. You can purchase Spectra Pro as part of Astra theme and GenerateBlocks Pro as part of GeneratePress theme.
Astra Theme
Get the most popular WordPress theme to build your site with complete suite of tools and grow your business online.
2. OptinMonster for Lead Management
OptinMonster is a powerful WordPress plugin known for its robust functionality in lead generation and conversion optimization. The plugin offers a drag and drop builder that allows users to create stunning opt-in forms, pop-ups, slide-ins and other engaging elements without needing any coding knowledge. Whether you are looking to grow your email list, reduce cart abandonment, or promote special offers, OptinMonster offers a plethora of targeting and segmentation options to deliver personalized messages to the right audience at the right time.
You can do A/B testing, track performance metrics and optimize campaigns for maximum effectiveness. Its analytics dashboard provides valuable insights into conversion rates, user behavior and engagement levels, empowering you to make data-driven decisions to improve marketing strategies.
3. Drip for Email Marketing
Email marketing plays an essential role in boosting conversions. Drip is the world’s first ECRM, a customer relationship management software that aids website owners in email marketing. Primarily ecommerce companies can make use of this software to better understand their customers. With the utilization of tags, custom fields, and events, customer data can be properly evaluated.
Drip lets ecommerce businesses to personalize communication and recover abandoned shoppers easily. Additionally, the pre-built campaigns that come along with the software are also pretty effective.
4. Semrush for Search Engine Marketing
Improving search engine performance of your website obviously will boost conversion rate. Semrush is a marketing toolkit you can utilize to optimize website’s content. If you want to understand what your competitors are doing in the market, Semrush will help you out. Online businesses that understand the type of content that needs to be produced are more successful. Therefore, planning out content that works for your site with Semrush’s keyword research toolkit will give you great results.
Moreover, the technical SEO audit tool will allow you to understand how to make your site more appealing for visitors.
5. Redirection Management
You do not want to lose possible customers just because you deleted a page or changed the URL. With the use of Redirection plugin, managing 301 redirects and keeping track of 404 errors is easier. Even conditional redirects are not a problem. Moreover, it also helps view user and browser information through a redirect data log. Regardless of the number of redirects that your site deals with, Redirection can help you out.
The best thing about this plugin that it allows you to retain website audience. Since this plugin is beneficial for site ranking, it also helps out in boosting conversions. The greater the audience that arrives at your site without facing an error, the better.
6. Traffic Analytics
Google Analytics is the free option to record all your traffic and analyze with the vast range of reports. However, if you are worrying about sending data to Google, then you have few other options to host the data on your own server. WP Statistics is one of the plugin which allows to track and record visitor’s data. However, this kind of plugins will be useful on small business websites and you may need to build a custom tool for large scale online stores.
Check out three alternate plugins for Google Analytics to get more details.
7. Coupon and Deals
There are many free and premium add-ons available for offering coupons if you are using WooCommerce store. In fact, WooCommerce itself comes with coupons option as part of marketing the products. If you are not using WooCommerce or promoting other’s products as part of affiliate marketing, then you can make use of product showcase plugins. The best option is to use block-based plugins like Spectra to create a custom call-to-action box with your coupon details.
You can save this block as a reusable pattern and insert throughout the site whenever needed without creating from scratch every time.
Summary
These are only some of the tools available and you can find variety of other plugins and tools for WordPress all over the web. Make sure to use or install only the required tools for optimizing your site in improving conversion rate.
