Anyone running a website knows the value of optimizing conversion rates. Luckily, there is a range of plugins and tools that can help website owners boost conversions. Loads of websites are not running on their full potential due to simple ignorance about relevant tools and plugins. Such ignorance is an unfortunate mistake. At the very least, you should make sure you don’t make this mistake on your website.
The WordPress platform is preferred by a number of cool companies around the World. Some of these companies are even listed in the Fortune 500. The flexibility of the WordPress platform allows effective conversion rate optimization. As mentioned before WordPress tools and plugins can be utilized to boost conversions.
Let’s have a look at 7 WordPress plugins and tools that you can try to boost conversions for your website.
1. Optimizely WordPress Plugin
When it comes to testing, Optimizely is a great friend. This experimentation platform allows website owners to use both A/B and multivariate testing. Moreover, it is commendable how integrating this plugin to WordPress lets website owners test images and headlines programmatically. With the combination of superior technology and user-friendliness, Optimizely provides a great opportunity to website owners.
Any efforts to optimize the customer experience proves beneficial for the conversion rate. Anyone with a slight inkling about WordPress knows the impact testing has on conversions. The Optimizely WordPress Plugin is beneficial for your website. While some individuals may think Plugins are difficult to tame, Optimizely can prove them wrong. Don’t forget to try it out.
Increasing conversions and generating quality leads is easier with the help of OptinMonster. This easy-to-use campaign builder allows the creation of effective popups. Whether it be onsite retargeting or cookie retargeting, the technology assures the right audience reaches the site. Businesses waste a lot of valuable resources in the attempt to garner conversions. While some paid methods may bring traffic to the website, very few are successful in assuring conversions. Leads directed through OptinMonster are targeted, and as a result, the audience is relevant to the site.
Businesses should consider using OptinMonster for high-quality, responsive popups. The plugin itself integrates well with WordPress. Generating a lead-list that converts is both easy and possible. Do try out OptinMonster to create great campaigns.
Drip is the world’s first ECRM, a customer relationship management software that aids website owners in email marketing. Interestingly enough the software was built to serve Ecommerce clients. Therefore, ecommerce companies can make use of this software to better understand their customers. With the utilization of tags, custom fields, and events, customer data can be properly evaluated. Additionally, the pre-built campaigns that come along with the software are also pretty effective.
Email marketing plays an essential role in boosting conversions. The way Drip lets Ecommerce businesses personalize communication and recover abandoned shoppers is amazing. Effective email marketing is clearly Drip’s forte. Considering it for your WordPress-backed Ecommerce site is a great idea.
4. Logos Showcase
While custom logo design services are clearly better than freelance services, the logos still need to be presented beautifully. Logos Showcase is a premium logo showcase plugin that lets logos be displayed on a carousel, slider or list. One of the best things about this lightweight and the responsive plugin is that it doesn’t require any coding knowledge. The greater the transparency on your website, the more trustworthy you seem. With Logo Showcase, customers can easily know which brands are associated with your site.
Since building trust is important for any online business, website owners need to make sure they are doing their best. Logos Showcase enables transparency and conversions through its responsive design. Displaying logos on any site is easier thanks to this plugin.
5. WooCommerce Cloud Zoom Image Plugin
When consumers can see more of your product, they are more likely to convert. Ecommerce business owners can benefit from this principle if they use the WooCommerce Cloud Zoom Image Plugin. This product page plugin allows customers to view a greater amount of detail when product images are have hovered. It is important to note that this plugin only works on WooCommerce which is a WordPress ecommerce platform. The way this plugin makes it easier for customers to see detailed product images is awesome.
When a customer is better able to view the products, he is more likely to perform a favorable action. The WooCommerce Cloud Zoom Image Plugin can be integrated to boost conversions and please customers. The leading ecommerce companies in the world have already realized the importance of detailed product images. Don’t delay trying out this plugin!
Improving the performance of a website boosts the conversion rate. SEMRush is a marketing toolkit that businesses utilize to optimize their website and content. If you want to understand what your competitors are doing in the market, SEMRush will help you out. Online businesses that understand the type of content that needs to be produced are more successful. Therefore, planning out content that works for your site with the rich keyword research of this toolkit is great.
Content marketing is not running out of vogue anytime soon. With SEMRush you can be on your best marketing behavior. Moreover, the technical SEO audit will allow you to understand how to make your site more appealing. Optimizing the conversion rate is one thing this toolkit can help you out with.
You do not want to lose possible customers just because you deleted a page. With the use of Redirection, managing 301 redirects and keeping track of 404 errors is easier. Even conditional redirects are not a problem. Moreover, it also helps view user and browser information through a redirect data log. Regardless of the number of redirects that your site deals with, Redirection can help you out. The best thing about this plugin is how it allows you to retain website audience.
Since this plugin is beneficial for site ranking, it also helps out in boosting conversions. The greater the audience that arrives at your site without facing an error, the better. Any business owner looking to manage redirects can use this plugin to his benefit.