7 Ways to Make Money from Advertising
Most of us settle in the life with 9 to 6 job. This is an easy and secured way to live your life. However, being your own boss brings lot of fun and challenges which you will not foresee as a regular employee of a company. In this digital era, websites are primary source of information for us and search engines like Google bring the content on the website to your fingertips. There are plenty of legitimate and proven ways to make money online from your website and here we discuss relatively simple methods to make your online content a cash generating machine.
Before We Start
It will be greedy to thinking of making big money from a website which is only few months old. So, before we start make sure your site fulfils some simple checks on certain important parameters as shown below:
|Age of Your Domain||Your domain should be at least six months to a year old|
|Number of Pages||Minimum 100 pages|
|Daily Page Impression||At least 1000 impressions in search results|
|Daily Visitor / Pageviews||At least 100 visitors per day|
|Content||Original and legal content which can be monetized|
This is a minimum check list for an example and every monetizing program may have its own set of guidelines.
Understand the terms and conditions of the programs before you are applying for it in order to avoid your hard earned earning is forfeited. Note none of the programs will pay your accrued money in case if you are banned for violating their terms and conditions. You may also opt to combine more than one program in a single site.
In general more the traffic your site gets, more the money you can make. And you should look into the possibilities of effectively converting your traffic into revenue. Here we discuss various money making opportunities with your site under three categories. The programs mentioned in this article are only for reference purpose and we do not recommend registering any specific programs.
Advertising exists in different formats. In general, you can display ads from the advertising networks and get paid based on the conditions set by the advertisers. Here are 7 different ways to make money from your site through advertising.
1. Pay Per Click Advertising
PPC stands for Pay Per Click which is also called Cost Per Click (CPC). You need to sign up for these programs and display ads in your site by adding a piece of code in your pages. These are contextual text or image ads displayed on your site based on your content. When a visitor to your site clicks on the ads, the advertiser will pay you certain amount of money.
Google AdSense is an excellent example of Pay Per Click advertising. There are also other PPC advertising programs like Infolinks and Chitika.
2. CPM Ads (Cost Per Thousand)
Advertisers pay you per thousand impressions of an ad. Generally CPM rates are very low as $0.2 hence it is not an effective way. The strategy is to use CPM together with CPC ads in order to increase the revenue both from the clicks as well as impressions. You can also choose an appropriate position in your page to display CPM and CPC ads.
AdSense also offers CPM ads and other networks include adBrite.
3. CPA (Cost Per Action)
CPA ads are the highest paying ads, since just clicking or viewing is not sufficient in this case. The clicks should be converted to an action like sign up, download or a purchase and the advertiser will pay you certain amount for every conversion. How likely your visitors will click on the ad and perform the desired action will depend very much on how relevant the ad is to your content.
4. Text Link Advertising
Text link ads are also a PPC ads but in different format. The keywords in your pages will be highlighted and clicking on them will take the user to another site. You will be paid by an advertiser who is basically trying to drive traffic to the linked page. The payment can either based on the clicks or a flat fee for publishing the link. The advantage of text link is that you do not need an additional space in your pages to display ads.
Infolinks is a best example of text link advertising network.
5. Pop-ups and Pop-Under Ads
Pop-up is an advertising method when a site is opened a new ad window will appear in front of your site. Pop-under is the same method with the difference that the ad will be behind your browser window. Advertisers will pay you per impression; hence this is one of the easy ways to make money with your site. Choose these ads only if you need it since these ads are generally embarrassing for the users and they will never come back to your site again.
Here are some ad networks that use pop-ups: Tribal Fusion and Adversal.
6. Audio Ads
These are called Pay Per Play ads. The audio normally with the duration of 5 seconds will be played every time a user visits your website. Since the user cannot stop the audio the conversion rate will be 100% based on unique visitors. Like Pop-up and Pop-under ads these ads may also provide uncomfortable user experience. Hence, choose audio ads only you need it. Example of audio ads networks is Net Audio Ads.
7. Sell Ad Space
You can sell a space in your web page to the advertisers for displaying their ads. You need to have a substantial traffic and visitors in order to sell your ad space. There are companies that provide ads and you can control the ads that appear on your site. Buysellads is an example of the market place where you can sell your ad space.
You also can directly find advertisers to sell your ad space and convert the space available on your site to money.
Other Ways to Make Money
In our other articles, we have explained how to make money from your blog and how to make money as a freelancer. You can combine advertising with two of the popular ways discussed in that articles to make handsome money.
There are millions of affiliate programs available in the internet. You can join and promote other’s products in your site. When someone click the links in your site and buy a product from the merchant, you will be paid with the commission. You can create a simple site for your own product and promote other people’s products along with yours. In this manner the visitor to your site should be able to see related products in a single page. You will get benefited if the user buy your own product as well as buy the products you promote.
Clickbank is one of the famous affiliate marketing programs.
Finally you can sell your own products in your site. It could be a simple 10 pages eBook worth $1 and then you can enhance your offering anytime based on the customer demand. Here are some tips for creating a paid content in which users are more interested.
- E-Books: Compile your idea or tips to a simple readable PDF eBooks.
- Guides: If you are in an education industry, guides are the fantastic products you can compile your knowledge and sell to the readers.
- Cookbook: A simple book contains a particular variety of recipes you are mastered at.
- Tutorials: Create a step by step explanation of any topic of your interest and convert your knowledge into cash.
- Podcasts: Create a simple Podcast of your work and some readers may be willing to pay to hear it on the go.
- Videos: Create a video of your interested topic and sell it to the readers interested to pay for that. Even you can use your videos as a part of PPC advertising in the channels like YouTube.
As explained above, it is very easy to make money through advertising. The only thing is you need to wait for first few years patiently and invest some money on your site. Later, it can change your life and bring handsome cash even when you are sleeping.