Making your blog content stand out has become a daunting task nowadays. Only WordPress hosts almost 70 million posts per month, so you can imagine which kind of competition you are facing. And yet, there are some bloggers being extremely successful and reaching a high volume of traffic on a daily basis. Newcomers are also still finding their place in the industry. What is their secret?
Their secret is that they follow the best pieces of advice from experts in content marketing, so they can avoid silly mistakes and focus their efforts on what can bring real results for them. Here is a selection of the most useful tips of the kind for you to male your blog content stands out.
Tips for Making Your Blog Content Stand Out
Here are some useful tips for all bloggers to make your content stand out from the crowd.
# 1 – Write For Specific Audience
For starters, if you want to be heard, you will need to talk to a particular audience. People have very little time to lose, and they want quick answers for specific problems. So, if your blog talks a bit about everything, it will be hard for them and for Google Search to find out what is it that you are offering.
Plus, it won’t help you to build authority on any subject. You will be another generalist with nothing new to add. That is to say that you are much better off choosing a topic that you really understand, and that you are passionate. Then, learn everything about it and plan content that will aim to an audience who is really interested in it.
# 2 – Create Outstanding Content
Content must be of high-quality nowadays. Poor content won’t stand out at all, as you might know. Yes, you can get your target audience to click on your well-crafted headline, but they will leave your blog as soon as they have a look at your post if it is badly done. And it will rise your bouncing rate, which is bad news for you.
Here, you need to consider the format of your post, the research you have done, and the quality of the writing itself. Yes, sometimes, it can be very hard to do it all by yourself, and, if you feel like this, you should look for a list of the best writing agencies available to help you with it. But it is wiser to spend some time and money creating only outstanding content than publishing posts that nobody will care.
# 3 – Make SEO Oriented Improvements
SEO is extremely important currently, as Google Search has its requirements to rank the websites and blogs that show up on its first page. So, you certainly should care about creating engaging headlines, title tags, meta descriptions, anchor texts, and anything else that comes with the package.
But, you should always put your visitors at the first position. They will read your content, not a robot. And, actually, what Google’s algorithm does is an attempt to understand what your target audience is looking for anyway. So, your goal should be making them happy by giving what they want.
# 4 – Have a Content Marketing Plan
Content marketing isn’t about posting when you are inspired. It is a marketing strategy like any other, which uses content to improve traffic and increase the number of conversions. And any strategy is part of the plan, with goals, objectives, tactics, and deadlines very well decided.
So, if you want that your content stands out, you will need to think it through and consider the scenario as a whole. You will have to do some research and learn about your target audience and your competitors. Don’t forget to create an editorial calendar, a style guide, and invest in tools to measure your success.
# 5 – Make the Most Out of Visual Resources
Visual resources are as important as written content. It is not only about photos, but also videos, animated GIFs, infographics, slideshows, and anything else that you can come up with so to make your post more visually attractive. Science proves that you can attract and engage much more people by offering visual-appealing content, so don’t ignore it.
When you create your content plan, remember to consider carefully which visual resource you are going to add to each post, or if you should invest in primarily visual content supported by a YouTube channel or an Instagram account. It will depend on your target audience, of course; so remember to check the research you did about it before making a decision.
# 6 – Create Strong Call To Action
Even if you aren’t creating a landing page or a lead magnet, you should consider adding a call-to-action to any piece of content you create. It will reinforce the importance of your message and invite your visitors to act on what you have just said.
By standard, your call-to-action will be found in your conclusion. It can be an imperative sentence, a suggestion, or a question to prompt comments and shares. So take your time considering what you should create, but don’t miss this valuable opportunity to build a relationship with your visitors.
# 7 – Invest Time in Building Audience
And last but not least, successful bloggers also invest their time in building audience. They share their own content on communities, write guest posts and are active on social media. They answer comments and make sure that followers know that they care about them. And it makes an enormous difference in their results.
When you don’t bother sharing your own content – yes, many bloggers commit this silly mistake -, you are sending a message to your audience that you aren’t sure if your work is valuable enough. The same happens when you don’t answer their questions. So make sure that you can spare the time to do it.
A blog content that stands out is a result of research, planning, and effort. It takes the time to get things right, to learn from your own and your competitor’s mistakes, and it might require you to invest in some tools or service to help you out. But it will certainly bring you results in the end, so you should see the bright side of all hard work that you will do. It will increase your traffic, raise your conversions, and improve the engagement of your audience with your blog.