Low sales on your WordPress site? If you’re a business owner and this problem sounds familiar to you, read further. In this article, we’ve gathered a list of great quick wins to increase the effectiveness of WordPress site in terms of capturing leads and converting them into customers. Website optimization of the site plays a critical role in attracting visitors and, subsequently, increasing sales. That’s why we are going to focus on the optimization tips to boost your sales with WordPress website.
Tips to Boost Sales with WordPress
Here are several quick wins to get started. Let’s go.
1. Improve Page Loading Speed
According to a recent study carried out by Aberdeen Group, just a one second delay in loading time results in 7 percent loss in conversions, 16 percent decrease in customer satisfaction, and 11 percent fewer page views. That’s a lot of lost profits. To make sure that the visitors of your site do not leave because it loads slowly, you can install responsive themes that optimize the performance. Typically, they are simple, which means that load faster due to lack of complex flash elements and so on.
2. Sell Products
If you’re thinking about turning your WordPress site into an online shop, do it. You can start selling shortly after installing an ecommerce plugin like WooCommerce. It’s not an ordinary plugin because it’s added with the functionality of a flexible ecommerce system.
This functionality includes tax tables, products, descriptions, inventory control etc. – everything you need to manage your online store effectively. Another good news is that WooCommerce is fairly affordable, which is important for small businesses.
3. Start a Blog
This is a quick win because you don’t need a plugin or anything to begin. Blogging is the essence of WordPress, so you just find a needed section and begin. It can help you to boost your sales by increasing the traffic on your website if you follow a few strict rules.
The first rule is to write a content that can help visitors solve problems that are important to them (to define possible problems, study your target audience). The second rule is to create a high-quality, engaging content. No one wants to read boring texts. For example, if you’re running a custom writing company, your blog may contain how-to articles and tips to improve writing.
4. Add Email Subscription
So many people today talk about how important and effective social media are for getting customers. While the power of Facebook and other sites in capturing leads certainly should not be undervalued, the most effective method is email marketing.
To take advantage of this excellent strategy quickly, you need to introduce an email subscription to your WordPress website. For that, you need a great plugin like Easy Forms for MailChimp. It allows adding email sign up forms to pages, posts, sidebars, and other areas. As the result, you’ll be able to view the subscription stats and pages with the highest conversion.
5. Build Optimized Landing Pages
Landing pages a critical for online business. They are specifically designed pages that encourage visitors to take a particular action; for example, convert. Another distinct feature of landing pages is a lack of integration with other pages because they need to stand alone to focus the attention of the visitors on the desired action.
There are a number of good plugins that can help you to create a landing page for your website. OptimizePress is one of a good choice. It also allows to design membership portals and sales pages, which can be useful as well. Every page created with OptimizePress is already mobile-friendly and responsive.
6. Design Effective Call to Action
A call to action is designed to convince the visitors to perform the desired action (subscribe to your newsletter, download a free guide, or buy your product or service). This may sound surprising but many businesses out there don’t have a clear call to action, which hinders increasing sales.
To make sure your business is not one them, we can plugins created to make call to action stand out on the website. Magic Action Box, for example, is a good choice because it allows easy adding of a call to action on various pages of the website. Also, you can design and add opt in forms to sidebars. All elements created using this plugin are completely customizable in terms of design, so they will look fantastic on any website.
WordPress is an amazing platform that allows many quick enhancements to supercharge your effort. Use these quick wins today and improve the effectiveness of your website right away!