Search engines have two faces – one is for frontend users and the other is for webmasters. Frontend focuses on showing the results and generating revenue through advertisements. Our focus is the backend where the webmasters die hard to push their sites on top of the search results. This is simply called search engine optimization – that is SEO in popular term.
Being a site owner we really know how difficult it is to rank top on Google. Also how important it is to get the traffic. Over the period of time this SEO became business and large eco system was formed around this concept. Nowadays from small site owners to large business agencies are doing SEO as a business. Their major task is to create faith and fear among the site owners to believe the backend process is important than the frontend.
In that context, here are the 5 important SEO myths which you should not believe when entering into the world of web.
- Link building decides fate of a site
- Paying for SEO is important
- Ranking top in Google is SEO
- Google will penalize for all mistakes
- Spamming does not affect SEO
1. Link Building Decides Fate of a Site
Well, link building is definitely important, but it should happen naturally on its own. Definitely not spreading your site’s link everywhere on the web. There are niches where very limited experts are available in the world. Let us take an example.
You are the owner of a chemical manufacturing company which produces highly specialized products. You open a website to get order from around the world. There are also few existing sites just wrote articles about the product, but they are not real manufacturers.
In this case, there will be no one going to link your site as a reference. But it is guaranteed that your site will be on top of the Google search results for the chemical product you produce. This can even happen in mater of weeks time.
The reason is simple – not every topic in the world is popular and millions of people search or use. Also Google loves the product companies with Google Business listing. So when your topic is a niche, don’t worry about the external link building. At the same time when you write about general topics like blogging, which millions of others also write, then you should spend considerable effort in link building.
2. Paying For SEO is Important
The other myth is that you should go for a paid SEO service in order to get more traffic. Believe or not, 90% of the SEO services are scams or don’t do any special thing which you can’t do. When you are a beginner, just don’t get diverted with these SEO services. Instead focus on learning dos and don’ts without spending money.
Also there is high risk if the SEO agency follows black hat SEO techniques. You will see quick results in the search but soon your entire site will be penalized.
3. Ranking Top in Google is SEO
Google itself is emphasizing to focus on human users and not to build content for search robots. But people are busily spending days and nights in writing content only to appear in the search results. Even a very good structured content needs certain time to start appearing in Google search. It may even take months for a page to appear in Google.
So never ever rely on the advertisements like “Top in Google search within 30 days or money back”. This should never been an objective of the site owner to top in Google just in 30 days.
4. Google Will Penalize for All Mistakes
Yes, Google will penalize if you deliberately follow black hat SEO methods. But there are always the possibilities of mistakes during the learning curve. For example, you might have mistakenly left a paragraph with white font in white background (which means invisible to users).
Google will never penalize just for leaving few paragraphs of invisible text. But what will you do when you find such things on someone’s site? You will realize it is not a proper site and immediately leave. That’s exactly others also will do.
So instead of worrying about Google and SEO, check your site has the friendly structure and content for the users.
5. Spamming Does Not Affect SEO
One of the popular ways to get external links is leaving your site’s link on the comment section of others blog. This is simply called spamming the web without any value addition. First, most of the links from comments and forums are nofollow links. These links will not add any SEO value to your content even if they are legitimate.
Also the low quality links will directly affect the ranking of your site in Google. There is tool called Disavow link tool to inform Google not to consider the low quality links pointing to your site. When Google is offering such option, it is foolishness to leave spam links on other’s website.
Over the period of time Google will demote your site just because of the low quality links.
SEO is important – no doubt, but to a certain extent. You can’t run a site only for the purpose of ranking in Google. Or completely rely on SEO services for life long.
The truth is simple – content is king and the user experience on your site is the next. With that all other things like SEO will automatically fall in the line.