The growth of social media websites during past few years is astonishing. In this article let us take a deep dive and understand 5 simple reasons why social sharing networks are growing so faster. We focus from the website building aspect for bloggers, webmasters and developers.
5 Reasons Why Social Sharing Networks are Growing
- Quick and easy traffic compared to search engines
- Product promotion and conversion
- Social sharing is a data business encouraged by developers
- Free branding
- Growth of Video Content
1. Quick Traffic
The biggest reason site owners prefer social sharing is the time to reach customers and audience. Traditionally you need to wait months together for search engines like Google to index and display your content on the search results. Whatsoever the effort you spend, it depends on lot many other factors to show your page on top of search results. As there are millions of results for every keyword, it is not guarantee that your site will be shown top on Google searches. The solution came in the form of social sharing which bridges the site owners and audience quickly.
Each published article can be instantly shared on your preferred social networks. This helps your followers to get the update quickly and reach out your site for getting more details. This also makes the possibility that the site owners can run a site solely depending on Facebook and Twitter traffic. When you a have image based business then Pinterest and Instagram will help you more than Google and Bing. This is a similar situation for videos with YouTube.
All major social networks have their own internal search engines. For example, users can search within Facebook and come to your shop or site from your Facebook page. Also Google shows results from Twitter on top of all search results thus making it more attractive.
2. Product Promotions and Conversions
Nowadays small-scale businesses heavily depend on social media. Users tend to buy the products when a known person recommends rather than the review from unknown users. For example, you can add “Shop Now” button on the timeline profile of Facebook pages. People attracted by your Facebook page will view your shop and buy items.
A single satisfied customer may help in sharing the word and get many more customers for you.
3. Data Aggregation Business
Big data analysis is one of the hot trends in the current job market. Social plugin developers offer free sharing icons and collect the traffic and sharing statistics from your site. They will sell the collected data to third party companies and make huge money out of it. You can checkout the terms of all free WordPress social sharing plugins to find every one of them does this data aggregation business. While users are busy in sharing with AddThis, ShareThis, AddToAny, etc., the developers are busy in collecting and selling the statistics to make money.
Site owners also do similar data collection through email subscription popups. Though most of the individual site owners do not sell this data, they use it to promote their site by sending emails. So both site owners and web developers encourage people to share content as it helps them to build their own business.
4. Free Branding
Social media helps to take your business name closer to the people. Assume you have 500 friends in Facebook and starting a new blog. You can simply create a fan page with your blog name and request all your friends to follow your page. This is an easy way to take your brand name to your friends and audience without much time and hassle.
One viral article can make the blog popular, as each sharing will carry your blog name to millions of readers.
5. Growth of Video Content
Nowadays it is rare to see a site without video content. YouTube videos have annotation option for adding a popup box on top of the video. You can easily add the link to your website on the video and drive traffic.
Growth of smart phone market helps to quickly share the video content as it attracts more people. Currently more than 40% of the content shared on social sharing networks are videos. Google also lists YouTube and other videos on search results. This helps to get more video views and advertising income for you.
When you look deep, all social activities are tied together into two things – one is for user data collection and other is for promotion. Data collection is a huge business for big companies; hence they encourage people to share more actively. Promoting products and websites helps owner to get more customers, hence product and site owners heavily encourage social sharing.
In summary, every one is helping the social sharing networks to grow as their own growth depends on them.