It’s a good thing to have the top position in the search engines, but achieving this can be quite tricky. Many online marketers miss out on the sustainable and substantial growth, because they ignore some important SEO factors. You may think that you have implemented common SEO rules, but it appears that you have no or minimal growth. That is an indication there could be the problems.
3 Reasons Why Basic SEO Rules Don’t Always Work
- Focusing too much on keywords
- Your content isn’t so original
- You ignored meta descriptions
Let us discuss all these three points in detail.
1. You Focus Too Much On Keyword
It is possible that you focus too much on keywords and don’t know whether your products are really beneficial to customers. It is a mistake to focus only on keywords and you don’t provide solutions. Keywords are essential because they allow people to find your website, but you need to make sure that you provide values and solutions to problems.
When people reach your landing pages, it is important to convince people that their lives will be so much better after they purchase your products or use your services.
2. Your Content Isn’t So Original
Content is king and it’s something that people sought after. Your content may not be an exact copy of existing content or the information that it contains may not be unique. You can find the same piece of information in hundreds of articles out there.
Do Not Copy Content from Other SitesGoogle and other search engines may not give you a duplicate content penalty for that, but you may leave people disinterested when they reach your website. You should turn your website into a hub of unique and valuable information. This is the only way to ensure people to keep coming back and you will earn organic backlinks.
3. You Ignore Meta Descriptions
It is often said that you should no longer focus meta descriptions. This is not correct because people always confuse meta keywords and meta description. Search engines no more use meta keywords but use meta description if it is relevant to the content. Providing information in meta description different than the content for ranking purpose will actually hurt the ranking instead of improvement.
But ignoring the meta descriptions completely on your site can be a real problem. It is important to ensure that the webpage title and meta description are unique and relevant. If you implement it, these details should go a long way toward making your webpages more discoverable.
Website owners worry much about many other factors affects the search engine ranking. You can only control some of these factors and many other factors are not on your hands. It is better to focus on the optimizations under your control like keywords, use of meta descriptions and unique content. All other factors like backlinks will automatically get generated over the period of time.