There are fundamental differences between running a business website that offer goods/services and content blog with digital products. A business owner needs to focus on entrepreneurship aspects of running a commercial business. Though digital trends demand them to have a website and push them to follow search engine optimizations, in reality most business owner can’t afford this. It could be due to time and money or both. The point is, you don’t need to break your head in technical SEO topics to get orders from your website. In this article let us explore some practical ways to promote your business website.
11 Ways To Promote Your Business Website
- Create local business listing
- Try PPC advertising
- Print business cards
- Use email marketing
- Publish podcasts
- Post online videos
- Fliers and signboards
- Radios and televisions
- Use promotions items
- Social advertising
- Use your car
1. Business Listing
List your website with clear address and contact details in local business directories. This is one of the best ways to attract people living nearby your business location. For example, place an ad for your company in the Yellow Pages. People look at the Yellow Pages everyday to find new products that they are interested in. You would be surprised of how many people will find your site in the Yellow Pages.
Other options including creating a business page in Google My Business. It is one time job hardly takes 10 minutes. You can occasionally publish product offerings and updates to keep the listing alive.
2. PPC Advertising
Well, pay per click advertising needs continuous spending and allocation of your time. Or you may need to hire an agency to do this for you. Believe us!!! You will get hundreds of thousands of visitors to your site based on your budget. There are huge potential that the visitors can order and help you to run the business.
3. Business Cards
Prepare a simple and readable business cards for you with your website address. Sounds very old technique? If you are running a local business this is a cheap and effective way compared to focusing technical SEO. You can print business cards with little cost or using your own printer if you have. Give them out to your customers and visitors who might be interested in your products. Also ensure to add your logo on the card to better brand your company’s name.
4. Email Marketing
Email marketing is a better way to advertise a product/service and to connect with your audience. The subscribers on your mailing list are interested in what you have to say and you can contact them at any time. If they haven’t already purchased something on your website, having the ability to contact them on a regular basis will increase your chances of turning them into a customer.
Just make sure to always be providing value to your list; otherwise they’ll quickly unsubscribe. In order to obtain email addresses of your website’s visitors, give something away of value. For example, offer a discounted service when they register and order online. Also remember to respond to the customer queries you received on your website.
If you’re sending out a high volume of emails every day, make sure to add a signature to your emails containing a link to your website. If you’re using a web based email service, there is usually a place where you can add a signature.
They can be verbal or audiovisual. Podcasts can be really effective because people tend to remember audio and audiovisual over written content most of the time. Submit the podcasts you make to podcast directories to increase the reach of your content.
6. Online Video
YouTube is one of the highest traffic sites on the net. There is a huge traffic base to tap into by submitting videos to their site, allowing you to get your website in front of a new audience. YouTube videos tends to rank very well in the organic search engine results, helping drive even more targeted traffic to your site. There are other video-sharing websites such as Vimeo but YouTube is the main one you should target.
7. Flyers and Signs
Using flyers and signs to direct interested potential buyers is one of the most cost effective ways to advertise your site, if you got your own printer you can print out thousands of these for nothing. Take your flyers and signs and put them up at local stores, colleges, universities and the Laundromat, but make sure they have no problem with you adding your flyer or sign first though. Some jobs will allow you to add flyers, so check there.
8. Radio and Televisions
Although radio has died out in this digital world, there are people regularly listening to local FM radio. It is still one of the best places to advertise a product offline. You’ll find that there are many radio stations, even online FM websites that accepts advertisements from businesses.
Advertising on a local TV program is not high on price as you may think. In fact, it may be very cheap depending on your location. Find TV programs that attract your targeted audience and try out your advertising campaign.
9. Promotional Items
Include your site’s URL on all promotional items your company gives away. It will be a daily reminder for people of your product(s). This could be anything, but it’s best if it’s something people will use often, such as a hat or shirt, also every time they go out with that hat or shirt other people will see it.
10. Social Advertising
Nowadays, social networking is loosing the steam for promotional purposes. It is mainly used for following celebrities and sharing information. But no harm in having a Facebook page or Twitter account for your business. Remember to share promotional offerings regularly which will attract some user base for your site.
11. Automobile Advertising
You can stick magnetic or stickers on your car with your web site’s URL and name. This is a very good idea if you travel often to far places because you will pass thousands of people a year.
You may be wondering about some of the methods we have explained like fliers and radio advertisements. Two important reasons for that – first they are very cheap and secondly they are very effective. A bread and butter shop running on your street will never hire SEO agency and pay hefty amount. But still they simply get online orders to improve the business along with regular customers. How? Simply using the traditional methods like fliers and promotions. So online methods like business listings are important but there are many other practical ways exists for earning revenue from your business.