SEO is a topic you just can’t stop hearing about if you are familiar with the world of internet marketing. It is in many ways branches of exposing your brand to the world through the internet. What is it you understand about SEO? Let us jolt your memory a bit, SEO is known as Search Engine Optimization, a technique used to increase your website search engine placement. Now knowing about SEO can certainly benefit your website and help you understand how to make a website (business) survive in a crazily competitive online world.
One thing about SEO is that you can perfect your knowledge with theories alone but you must practice consistently to sharpen your skills on your way to becoming a pro. You can practice your newly acquired skills with your blog, learning from the practical experience of others in the field, and many more.
10 Ways to Level Up Your SEO Skills
In this article, we will recommend some tips to help hone your SEO skills and turn you into an expert in no time.
1. Have Basic Understanding of Search Engines
There is no house without a foundation just as there is no knowledge without a basic understanding. The first thing to do is for you to acquaint yourself with the way the search engine operates. This gives you the basic knowledge of the field of SEO and from there you can graduate more complicated processes. You can check out our article to learn the way the Google search engine operates.
2. Understand Fundamentals of Search Engine Marketing
SEO is just a part of a bigger fish in the world of digital and search engine marketing, so knowing the fundamentals of the concepts that this field entails will stand to benefit you as you seek to level up your skills. You must have a clear understanding of the things you are expecting to gain from SEO and the proper tools to combine to give you an improved internet image. The following resource WordStream can help you learn the fundamentals of search engine marketing (SEM).
3. Go for Deeper Knowledge
To a beginner, SEO might be understood as just putting together some keywords and links to provide an improved ranking on the search engine. However, the true purpose of SEO goes beyond that, you must be able to give users quality experience. This will make them want to stay on-site for longer since your websites can provide them with useful content.
As a result, you will get not just more traffic to your website but also traffic that can be converted into potential customers and returning guests. The following are the main subcomponent of SEO, we have:
- Content SEO – Optimizing content
- Off-Page SEO – Website promotion
- On-Page SEO – Page optimization
- Technical SEO – Crawling and indexing
4. Pick Correct SEO Training
Have you ever tried searching the word SEO in search consoles in the hope of learning something on the topic? You will be overwhelmed by the amount of information starring at you in the face, which could leave you more confused than you started in the first place.
There was time, there were no proper guides or training courses on the topic SEO available on the internet, which could frustrate your effort to hone your skills. However, that is no longer the situation as we now have a series of SEO guides and training courses that have all the information you need to know about SEO in one place.
4. Updated with Latest Changes in SEO
Nothing stays static forever, knowledge, disciplines, techniques, they all change over time. This same thing applies to SEO, the search engine algorithms and rules changes from time to time. For example, Google executes over 3,234 changes in its ranking algorithms last year alone. To be a quality SEO expert, you will need to stay in line with these constant changes and plan your SEO techniques appropriately.
You can subscribe to a few SEO news sites such as Search Engine Roundtable, Search Engine Land, and Google Webmasters Blog for the latest update on SEO changes as they are implemented so as not to fall behind.
6. Picking Correct Tools
SEO can be overwhelming if you go at it alone without the right tool. It is virtually impossible to attempt without the right SEO tools. Although, some SEO tools can be costly, however, the return you get makes it a worthy investment. You can try paid tools such as SEMrush and Ahrefs or free tools like Google Analytics and Google Webmaster Tools.
7. Practical – Lots of Practical
After learning, reading and researching SEO, it is time to put all you have learned into practice. SEO is a very practical field, which requires a lot of practice to master it. You must have in mind all the techniques you intend to use for your practice website. Also, note that every website has its uniqueness and must be treated accordingly. You can create your own blog or website to put all you have learned into practice. You can go to sites like WordPress to create a free blog to build up your practical experience.
8. Teach Others
Nothing reinforce knowledge gained than teaching them to others, in the process of explaining SEO to others you learn and relearn. You can organize training courses, online seminars, write blogs on SEO, and many more. Knowledge sharing is a fun way to learn more about SEO as you will to constantly improve yourself to benefit your students.
9. Be Patient for Results
SEO is not a quick or magical fix to increased web traffic, it will take a while before you start seeing the results of your hard work. SEO campaigns are a means to devise long term strategy for constant organic traffic to your website for many years to come.
When you execute SEO changes on your website, you monitor the result over time and compare the result with the initial output of your websites in terms of ranking and traffic. Do not take further decisions until you have seen the results of the changes you make. This will influence your further decisions.
10. Take Cues from Industry Experts
The final piece of the puzzle of leveling up your SEO skills is to take inspiration from industry experts like Brain Dean and Joost de Valk. You may wonder why, but these are people who have been through the thick and thin of the industry and understand perfectly the ups and downs. Tapping from their experience can benefit you in the moment of frustration, disappointment, and when you are not getting the results you desire.
SEO can seem overwhelming at times, but the thing is it is not that difficult too. Once you are determined, you can become an expert in no time at all with the right SEO courses, tools, and guidance. The most important part is practice a lot, make mistakes and learn from them then retry until you get it right. The benefits of being an SEO expert are numerous and one of them is that you can give your website (business) the best exposure possible.