Bloggers need to spread the messages about their brand and progressively win the trust of their target audience. A common way to do this is by offering content to other blogs, in exchange for a link or two. This could provide direct traffic or SEO benefits. However, many bloggers are still not yet convinced about the benefits of contributing content to other blogs. Here are reasons they need to do it right now.
10 Reasons Why Bloggers Should Do Guest Blogging
- Get instant exposure
- Expanded business network
- Improved social media presence
- Improved authority
- Improved backlink profile
- Improved brand awareness
- More quality leads are generated
- Shorter sales cycles
- More feedback
- Better content marketing skill
1. Instant Exposure
For companies with less popular blogs, they can get instant exposure and direct traffic by writing top quality posts. Eventually traffic will start to flow to your website. A guest post could translate to a slight increase in sales if you do it properly. Consistent guest blogging will have significant long-term results. In order to boost the conversion rate, you need to improve various elements, such as CTA and landing pages.
2. Expanded Business Network
In some cases, it is quite challenging to connect with influencers in the industry. However, the process becomes simpler with guest blogging. The blog may become a gathering place for contributors and important professionals in the industry. Guest blogging increases the chance of having a partnership opportunity with these individuals.
3. Improved Social Media Presence
It is important for you to extend your online reach exponentially. However, it is important to increase the quality of your post to make it more share-worthy among the audience in the industry. If your content is very unique, then the ball will roll faster and it could go viral. You should also include shareable components in the post, such as an infographics. You may put the name of your company and your blog URL in the infographics.
Guest blogging isn’t only about making your content more share worthy, but you should also use the content to accelerate the lead generation efforts and increase the follower count. Bloggers need to continue contributing to highly authoritative blogs in the industry and make the blog owners vouch for your brand. This will be a good thing in the eyes of the audience and professionals in the industry. The audience of the authoritative blogs could eventually become active followers of your social media presence. Of course, you should reward them regularly with quality posts in your social media accounts.
4. Improved Authority
Reputation is an important factor in the industry, both in the offline and online realms. Online marketing is also about reputation or also often known as authority. In this case, authority means that you have a good reputation in the industry as the provider of reliable information, products and services. This is a great opportunity for you to prove your knowledge, expertise and credibility as an important information source. As a result, people will become more receptive for your messages.
5. Improved Backlink Profile
Many blogs accept guest blogging, in exchange for direct URL that will improve the overall SEO performance. This compensation is significant enough that guest bloggers typically don’t ask for monetary compensation for their effort. A brief mention of the brand and product, also a highly optimized link are often enough. A single backlink from a highly relevant webpage in an authoritative blog should significantly contribute to your SEO efforts. Your guest posts are much more discoverable and people will also notice your brand and websites easily.
6. Improved Brand Awareness
As mentioned above, guest blogging is a good way to improve your authority. This is a good opportunity for you to let people know about what your company is offering to the market. You need to explain how you can solve problems in the market. In order to improve brand awareness better, you can also make your approach more humorous and conversational.
7. More Quality Leads are Generated
Successful guest blogging could bring plenty of impacts. You should choose websites that have a good stream of traffic, so you will get direct traffic from them. You will connect with more people that are interested in your content, brand, products and services. This is a step that can help you bring traffic to your website. Your link should become a continuation to the paths that the audience needs to take. When people click your link and reach your website, people shouldn’t find that it’s a waste of time. They have to gain something that can’t be found in other websites.
8. Shorter Sales Cycles
Having effective sales funnel can be quite challenging for some content bloggers. It is important that you are able to distribute enough content through any of the popular blogs in your niche. You should make sure that the audience has strong familiarity with your brand. This is a situation that can shorten the sales cycles, resulting in higher sales. Instead of waiting for prospective leads to arrive, you should actively introduce your website and brand to them through regular guest blogging. However, you need to be smart enough when choosing the most appropriate topics, which may attract more readerships.
9. More Feedback
Guest bloggers often receive insightful feedback from other contributors and readers. They can share their opinions and ideas in the comment section. You should read their feedback to improve future content. You also need to invite readers and other contributors to comment. A good way to do this is by using the conclusion paragraph as a call to action.
10. Better Content Marketing Skill
Guest blogging will allow you to fully sharpen your overall marketing skills. If you want to create a good content, you need to perform research and adopt the right writing style. A good way to improve your content marketing tactic is by deploying the content yourself. You should know about correct way to guest blog and follow the instructions to get accepted.
Guest blogging will not only help your blog more popular but also improve your brand presence on the web. Over the period of time you will become an expert marketer writing content that can be reached out to large group of audience. This is not possible only if you focus on your own blog. Initially it may be difficult to get blog posting opportunities at popular blogs but slowly you will get the chance to win with your improved skills.