Blogging is a powerful profession and an amazing career that anyone can achieve. All it takes is the right knowledge, a strong focus, and patience. That being said, you can shoot yourself in the foot if you’re making certain mistakes. Certain missteps can cost you more in the long run.
That’s why I’m here to show you the top ten blogging mistakes that cost you money, and how to avoid them before they strike.
1. You’re Worried About Being in a Profitable Niche
When you’re researching the topic for your blog, you’ll need to dive deep into the potential concepts you’ll be covering. As you move from broad subjects, to more focused ones, you’ll eventually reach your niche.
This little corner of your topic is what you’ll focus your content on. It can be daunting, especially if you try to find a profitable niche. People will choose the most boring topics because they think it will make them money.
Case and point: it’s not that simple. Obsessing over a profitable niche isn’t going to make you money. In fact, it will set you up for failure. If you’re not passionate about your topic, you readers will see right through that, and it will undermine your content.
To avoid this, simply make sure that your niche has a readership, but that it’s also something you want to blog about for the long-term.
2. You Think Blogging Itself Will Suffice
Blogging is about more than just publishing posts. Simply writing content will not suffice. You need to spread the word, promote it, and market your services as well. People don’t make money simply from writing posts, they make it by leveraging their content.
If you want to live the dream and work from home, you need to understand that your blog is part of a business. The writing is just one piece of the puzzle, you must also utilize marketing, social media, and engage your audience at every turn.
The solution here is to simply remember that blogging isn’t the entire solution, it’s just a piece of the puzzle.
3. You Don’t Invest
Every business invests. No one became successful without spending some kind of money back into their business. A big mistake that bloggers make, is skipping anything that costs money when they’re first starting out.
They won’t purchase a premium theme, plugins for WordPress, or anything of the sort. It may seem counterproductive to spend money when you’re first starting out, but remember that it’s an investment into your future.
4. You Don’t Focus on Email
Email marketing is a strategy that far too many people forget about. Not having it from the beginning is an easy way to leave a lot of money on the table. When it comes to email, every dollar you spend brings back thirty-eight dollars in return. That’s a return of 3,800% on your investment!
It’s so simple too, that’s the best part. You simply need to use plugins to create opportunities for your visitors to sign up and start receiving emails. Even if you don’t have a ton to send, simply earning their email is a huge step.
5. You’re Not Guest Posting
Guest posts are the bread and butter of a blogger. You can’t become more well-known by staying on your blog. If you want your word to spread and your site to earn important backlinks, you need to branch out and write guest posts.
Some of these opportunities are even paid as well! In the end, don’t try to horde all of your good ideas on your site. You need to spread your talent to other sites if you want to truly succeed.
6. Your Topics are Too General
Starting with some general topics for your niche is always good, but you should quickly narrow down your subject matter if you want to stand out from the pack. Consider looking at your competition to see which topics are working for them. Refine these topics and improve upon them by going more in-depth.
Never stick to the surface level with anything you do. Always look for the deeper pathways that lead to an increased level of detail.
7. You Don’t Cite Sources
This one is simple, but absolutely needed. If you’re making arguments, placing data, or just spouting out knowledge, you should cite your sources. It’s not only good etiquette, but it makes your arguments have more impact.
Otherwise, it just appears like you pulled these ideas out of thin air.
8. Your Content is Too Similar to Other Sites
Plagiarism is nothing to joke about. Just because your content is slightly different than another site, doesn’t mean you’re off the hook. If your posts too closely resemble something else, you risk a lot of problems.
Avoid this by gathering a large number of sources so you don’t rely too much on one for inspiration. This way, you are more likely to form your own opinions and thoughts, and less likely to write something identical to the source material.
9. You’re Trying to Perfect Everything
Being a perfectionist is a noble venture, but for bloggers it can be a nail in the coffin. Why, you ask? Well, bloggers put out a lot of content, and getting caught up with a specific post for too long can break down the flow of your posts.
Don’t let the pursuit of perfection ultimately undermine your processes and your blog’s success.
10. You Blog Erratically
Our final mistake is one that simply involves timing. Your posts should adhere to a set schedule when you’re publishing. You should establish this early on and stick to it. You can easily lose followers and readers if you’re posting at random times.
They need to count on you for their content. Never disappoint them or confuse them by missing a post date or letting your schedule fall apart.
Which mistakes would you recommend that other bloggers avoid? Let us know in the comments!